"Years of accumulation have fostered the growth of Elixir Clinical Research,

infusing new connotations and spirit into the company's brand upgrade.

On March 1, 2023,

our new logo was officially unveiled!

Revitalizing Elixir, Brightening up the Future

With a brand-new visual identity,

we envision a new future for life and health."

As the business continues to evolve, Elixir Clinical Research is gradually changing all different components of its brand, including the website, social networks, and PPTs, with the logo change being the starting point. Through the newly upgraded brand logo, we hope to convey the new brand image of Elixir Clinical Research to the world and invite everyone to view us with fresh eyes.

Why do we choose it ?

International, Innovative, Professional

Extensive and Profound

Focusing on more rigorous professional research

And the utmost self-demand

This is the spirit of Elixir

1

Technological Innovation

The main body of Elixir Clinical Research's new logo features a slightly tilted design that exudes a sense of strength and stability. The curvature of the font design is derived from a segment of the universally recognized golden spiral - the logarithmic spiral of the Nautilus shell, embodying a smooth and gentle flow with a sense of modern and future. This symbolizes Elixir Clinical Research’s focus on the evolution of healthcare needs in the new era, driving forward with prospective creativity and leading technological innovation to explore novel pharmaceutical R&D and promote future development.

2

International Perspective

The new logo incorporates the word "Global," which is unified with ECR (Elixir Clinical Research) in font and is differentiated by size proportion, giving the entire symbol a rhythmic structure. Just as Elixir Clinical Research commits itself to the global health cause with an international perspective, it strives to provide high-quality and efficient clinical research solutions for global pharmaceutical clients and offer accessible medicines to patients worldwide.

3

Professional Attitude

The arc over "Global" signifies connecting the present with the future, from R&D to clinical CRO, and from CRO to approval for marketing. For life, this arc represents a bridge to health and the light of hope rising on the horizon. It embodies Elixir Clinical Research's aspiration to benefit more lives with a professional attitude!

Regarding this brand upgrade, Liedong Xu, General Manager of Elixir Clinical Research said:

Elixir Clinical Research has journeyed for over three years, growing into an ambitious and eager young entity. Our vision extends from our immediate surroundings to the far horizon, and our aspiration expands from China to the world.

Over the past year, we've begun our international expansion, establishing a branch of Elixir in the USA, registering a branch in Singapore, and opening a branch in France. In the coming years, we will truly step onto the global stage.

This brand upgrade of Elixir Clinical Research officially signals our march towards global presence.

We will establish globally consistent SOPs, unified execution models, and global delivery capabilities, integrating resources and skills to offer the best services to our global clients.

We are still small, as modest as a sparrow, but we harbor the great ambition of a swan. Together, we will soar towards a bright future!

LOGO "Makeover"

What has been changed is the brand image.

And what remains unchanged is

Elixir Clinical Research's unwavering commitment to new drug development,

bringing hope of healing to patients.

Elixir Clinical Research regards this brand upgrade as a fresh starting point.

Leveraging its keen insights into the current trends of pharmaceutical industry transformation

and the diverse, personalized needs of global clients,

it will continue to elevate the brand.

The goal is to build a trustworthy brand that sponsors want to choose,

and set a new benchmark for a technology-driven international CRO brand.